ABOUT DOLPHIN BEAN BAGS
Mumbai Remembered the Number 'Bean Bags 26407383'. We Built the Brand Behind It.
Dolphin Bean Bags was born from a simple idea — make bean bags impossible to forget.
Long before digital advertising, social media campaigns and performance marketing became the norm, Farooque Ansari, the founder of Dolphin Bean Bags, took a different approach.
He put the message where Mumbai couldn’t ignore it.
The words appeared as graffiti across different parts of Mumbai, turning ordinary walls and surfaces into an unconventional advertising canvas.
It wasn’t a conventional advertisement.
There was no elaborate campaign.
Just a simple message:
BEFORE DIGITAL MARKETING, THERE WAS MUMBAI
Today, brands compete for attention through Instagram, Google, YouTube and social media.
But Mumbai has always had its own way of spreading a story.
A wall.
A number.
A conversation.
A memory.
Farooque Ansari’s BEAN BAG 26407383 campaign was built around that idea.
Instead of trying to reach people through screens, the brand became part of the city’s physical landscape.
And that philosophy continues to influence Dolphin Bean Bags today:
Create something people remember.
The city itself became the billboard.
THE NUMBER THAT STARTED A CONVERSATION
26407383
For most people, a number is just a number.
For us, it represents a chapter in the history of Dolphin Bean Bags and BeanBagWala.
OUR PHILOSOPHY
Be remembered. Don't just be seen.
The marketing may have changed.
The technology may have changed.
The way people shop has changed.
But one thing hasn’t changed:
People remember brands that give them a reason to remember.
That is the spirit behind Dolphin Bean Bags.
From a message written across Mumbai to a modern online store, our journey has always been about creating a distinctive identity around something as simple — and as comfortable — as a bean bag.
“I didn’t want people to simply see a bean bag advertisement.
I wanted them to remember it.”
— Farooque Ansari
Founder, Dolphin Bean Bags, BeanBagWala
Our Journey
THE IDEA
Farooque Ansari saw an opportunity to make bean bags memorable in an unconventional way.
THE MESSAGE
BEAN BAG 26407383 became the simple message.
THE CITY
The message appeared across Mumbai, turning public spaces into an unexpected advertising medium.
THE MEMORY
The unusual combination of words and numbers became recognizable to people who encountered it.
MR BEAN BAG
The identity grew around the association between the founder, the message and the product.
TODAY
The story continues online — from Mumbai to customers beyond the city.
THE STORY CONTINUES
The walls may have changed.
The advertising may have changed.
The advertising may have changed.
But the ambition remains the same.
From BEAN BAG 26407383 to Dolphin Bean Bags +91 7738833988